Behind the Feed

I’m Silvia, founder and the eye behind Coup de Coeur.

Based in Annemasse, Haute-Savoie, near Geneva, the first sustainable content creation studio that works wherever there’s a story worth telling. From cafés to coastlines, from hidden roads to new cities, I capture your story. 

My background is in fashion design, photography and social media. I started this studio from a love for storytelling, whether it’s a product, a place or a moment worth showing.

Coup de Coeur is the first studio of its kind to focus on sustainable content production: a small crew, a minimal footprint from planning to storage, and visuals designed to last. Projects are planned smartly: combining shoots, working locally when possible, and creating visuals that stay useful across all platforms and time.

Whether you need one reel, an audit, someone to plan and manage your entire digital presence or someone ready to take your products on the road and bring back real memories, we’re here for it. Always flexible, thoughtful, fast and simple.

Coup de Coeur means a sudden favourite, a spark you can’t explain but can’t ignore. That’s what I aim to create: images and stories that don’t disappear with the next scroll or get lost in a saved folder.